B2B Solution Specialists ("we", "us" or "our") is a trading style of More4Business Ltd, a company registered in England and Wales under company number 14124389. We provide a business-to-business service connecting UK businesses with relevant providers of commercial products and services, including business finance, business mobile phones, broadband, telecommunications and other business solutions. This Privacy Policy explains how we collect, use, store, share and protect personal information, including information obtained through our website, online enquiries, business relationships and third-party business data providers. We are committed to handling personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

More4Business Ltd is the data controller responsible for personal information processed by B2B Solution Specialists. Our contact details are: More4Business LtdLancaster Court8 Barnes Wallis RoadFarehamPO15 5TU Email: info@b2btelecoms.co.uk Website: https://www.b2btelecoms.co.uk For enquiries about how we use personal information, requests to exercise data protection rights or complaints, please contact us using the details above. Where we introduce you to an independent service provider, that provider may act as a separate data controller and will be responsible for explaining how it processes your information.

Depending on how you interact with us, we may collect and process the following categories of information. Business contact informationBusiness name and registered company details.Business address and contact information.Names and job titles of directors, owners, employees and other business representatives.Business email addresses and telephone numbers.Industry sector and relevant business characteristics.Information about products or services that may be relevant to the business. Information provided through enquiriesContact details submitted through website forms or telephone enquiries.Information about the products or services requested.Business turnover, funding requirements and relevant financial information where necessary for a finance enquiry.Additional information reasonably required to assess an enquiry or introduce an appropriate service provider. Website and technical informationIP addresses and device information.Browser type and operating system.Website activity and interactions.Advertising campaign and referral information.Cookie preferences and related information, where applicable. Marketing informationMarketing preferences and consent records, where applicable.Records of communications and previous enquiries.Email engagement information, where collected.Unsubscribe requests and marketing objections. We aim to collect only information that is relevant and necessary for the purposes described in this policy. Where a particular product requires additional information, including financial or identity information, we will explain what is required at the appropriate stage.

We collect information from several sources. 4.1 Information You Provide Directly We collect information when you:Complete an enquiry form on our website.Respond to one of our online advertising campaigns.Request information or a quotation.Contact us by telephone or email.Communicate with us about a business product or service.Provide information during an application or referral process. 4.2 Third-Party Business Data Providers We may purchase, rent or license business contact information from established UK-based B2B data suppliers. These suppliers provide business information intended for legitimate business-to-business purposes and provide assurances concerning their data sourcing and compliance with applicable data protection legislation. We undertake reasonable checks on the suitability, provenance, accuracy and permitted use of such information before using it for marketing. Our purchased-data email marketing is directed towards corporate subscribers, primarily UK limited companies and limited liability partnerships (LLPs). We do not intentionally use purchased data to send unsolicited marketing emails to sole traders or ordinary partnerships that are treated as individual subscribers under PECR without an applicable lawful permission. Information obtained from third-party providers may include business names, registered addresses, company details, contact names, professional email addresses, telephone numbers, industry sectors and other relevant business information. Where personal information has not been collected directly from you, you may contact us to request details of its source. We provide privacy information in accordance with applicable UK GDPR transparency requirements, including the requirements relating to information obtained from third parties. 4.3 Publicly Available Business Information We may obtain relevant business information from publicly accessible sources, including company registers, corporate websites and professional business directories. The public availability of information does not automatically mean it may be used without restriction. We assess its intended use in accordance with applicable data protection requirements. 4.4 Online Advertising and Website FormsWe generate enquiries through online advertising platforms, including Google Ads and other digital marketing channels. Where a business representative completes an online enquiry form, we collect the information necessary to respond to their request and assess the relevant business products or services. Where additional marketing consent is requested, we provide a separate opportunity to indicate marketing preferences.

We may process personal information for the following purposes:Responding to enquiries and providing information about requested products or services.Assessing business requirements and identifying suitable providers.Introducing businesses to relevant finance, telecommunications and other commercial service providers.Managing customer and prospective customer relationships.Contacting relevant corporate business representatives about business products and services.Administering and improving our website and business operations.Monitoring marketing effectiveness and maintaining data accuracy.Preventing fraud and protecting our business.Complying with applicable legal and regulatory obligations.Managing marketing preferences, unsubscribe requests and objections. We do not use personal information for purposes that are incompatible with the original purposes of collection unless permitted by law.

Depending on the circumstances, we rely on one or more of the following lawful bases under UK GDPR. Legitimate Interests We may rely on legitimate interests where processing is necessary for our legitimate commercial activities and those interests are not overridden by the rights and freedoms of the individuals concerned. These activities may include:Relevant business-to-business marketing to corporate subscribers.Responding to business enquiries.Maintaining and developing business relationships.Improving our services and business operations.Protecting our business from fraud and misuse. Where we rely on legitimate interests, we assess the purpose and necessity of the processing and balance our interests against the individual's rights, freedoms and reasonable expectations. ConsentWhere we rely on consent, we seek a freely given, specific, informed and unambiguous indication of the individual's wishes. Consent may be obtained through an optional marketing checkbox or another appropriate affirmative action. Individuals may withdraw consent at any time. Contractual Necessity We may process information where necessary to take steps requested before entering into a contract or to perform a contract with an individual. Legal Obligations We may process personal information where necessary to comply with applicable legal or regulatory requirements.

We conduct business-to-business marketing to inform relevant UK businesses about commercial products and services that may be appropriate to their business requirements. Our marketing may include information about:Business finance and funding solutions.Business mobile phones and mobile contracts.Business broadband and connectivity.Business telephone systems and VoIP.Other relevant business products and services. Marketing to Corporate Subscribers Under PECR, the prior-consent requirements for unsolicited marketing emails generally do not apply to corporate subscribers, including limited companies and LLPs. Accordingly, where permitted by law, we may contact relevant representatives of corporate subscribers about business products and services without obtaining prior marketing consent. Where the contact information identifies an individual, we continue to comply with UK GDPR, including having an appropriate lawful basis, providing required privacy information and respecting the individual's right to object. We may rely on legitimate interests where supported by an appropriate assessment. We aim to ensure that our marketing communications are relevant to the recipient's business activities and professional responsibilities. Marketing Using Third-Party Business Data We may use business contact information purchased or licensed from recognised UK business data suppliers. Before undertaking marketing activity, we seek to establish that the information is appropriate for the intended business-to-business purpose and that its use complies with applicable legal requirements. We take reasonable steps to:Verify that purchased-data campaigns are directed towards appropriate corporate subscribers.Assess the provenance and suitability of the information.Identify and exclude contacts who have previously opted out of our marketing.Maintain accurate and relevant marketing records.Provide clear identification of our business and accessible unsubscribe facilities.Respect objections and requests to cease marketing. We do not consider the purchase of a marketing list, or a supplier's assurance of compliance, to remove our own responsibilities under data protection law. Marketing to Existing Enquirers Where a business representative has contacted us or requested information, we may communicate with them regarding their enquiry and relevant products or services. Any additional direct marketing will be conducted in accordance with applicable UK GDPR and PECR requirements. Where the PECR soft opt-in exemption applies, we may rely on that exemption, provided all relevant conditions are satisfied. Where consent is required, we will obtain appropriate consent. Marketing Consent Through Website Forms Our website and advertising landing pages may provide an optional checkbox allowing individuals to consent to receiving additional marketing communications.Where we rely on consent, we record the relevant preference and provide an opportunity to withdraw it. Where we rely on legitimate interests for marketing to corporate subscribers, this is assessed separately from consent-based processing.

We recognise and respect the right of individuals to object to the processing of their personal information for direct marketing purposes. Every marketing email we send includes an unsubscribe facility. You can also unsubscribe directly through our website:https://www.b2btelecoms.co.uk/unsubscribe Alternatively, you may contact:info@b2btelecoms.co.uk Where an individual objects to the processing of their personal information for direct marketing purposes, we will stop processing that information for those purposes. We aim to action unsubscribe and marketing objection requests promptly and without unnecessary delay. We maintain appropriate suppression records to prevent individuals who have unsubscribed or objected from being inadvertently contacted again, including where their details appear in subsequently acquired marketing lists.We do not charge individuals for exercising their right to object to direct marketing.

We regularly review the personal and business information held within our systems to maintain accuracy, relevance and appropriate retention. Marketing Data As part of our internal marketing data management policy, we review marketing contact records and remove or suppress records that have not demonstrated engagement within a 12-month period, unless there is a justified reason for continued retention.  This 12-month review period is an internal business policy and is not a statutory retention period prescribed by the ICO. We may also refresh or validate business data to identify inaccuracies, changes in business details or records that are no longer suitable for marketing. Enquiry and Customer Records Information relating to enquiries, applications, referrals and customer relationships may be retained for up to six years where necessary and justified for contractual, legal, regulatory or legitimate business purposes. The appropriate retention period will depend on the nature of the information and the purpose for which it is held. Suppression Records Where an individual unsubscribes or objects to direct marketing, we may retain the minimum information necessary to ensure that their preferences continue to be respected. These records are retained for compliance purposes and are not used to send further marketing.

Where necessary and lawful, we may share personal information with:Relevant providers of business finance, telecommunications and other commercial products.Business introducers and professional advisers.Technology providers supporting our website, customer relationship management systems and communications.Email marketing and digital advertising service providers.Credit reference agencies, where relevant and permitted.Regulatory authorities, law enforcement agencies and other organisations where required by law. Where we introduce a business to an independent product or service provider, we may share the information reasonably necessary to assess or respond to the enquiry. Independent providers may process that information under their own privacy policies. We do not disclose personal information to unrelated third parties for their independent marketing purposes without an appropriate lawful basis and compliance with applicable transparency and consent requirements. If our business is sold or reorganised, relevant personal information may be transferred where lawful and necessary, subject to applicable data protection requirements.

We may use advertising services provided by platforms such as Google and Meta to promote relevant business products and services. Where applicable, these services may involve creating custom audiences from existing customer or prospect information or identifying audiences with similar characteristics. Before using personal information for these purposes, we assess the appropriate lawful basis, applicable transparency requirements and any consent requirements. Where contact information is shared using hashing or similar techniques, we recognise that such information may remain personal data under UK GDPR. We apply appropriate safeguards and respect applicable objections and marketing preferences. Individuals may manage certain advertising preferences directly through the relevant platforms:Google: https://adssettings.google.com/Meta: https://www.facebook.com/adpreferences/ You may also contact us to object to the use of your personal information for direct marketing.

Our website may use cookies and similar technologies to support website functionality, understand visitor activity, measure advertising performance and improve our services. Where consent is required for non-essential cookies or tracking technologies, we will seek appropriate consent before using them. Visitors may manage their cookie preferences through the controls made available on our website. Further information about the cookies and tracking technologies we use should be provided through our website's cookie information or cookie policy.

Some of our service providers may process personal information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection legislation. These may include reliance on applicable UK adequacy regulations or appropriate contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses, where applicable.

Subject to applicable legal conditions and exemptions, you may have the right to:Request access to the personal information we hold about you.Request correction of inaccurate or incomplete information.Request deletion of your personal information.Request restriction of certain processing activities.Object to processing based on legitimate interests.Object to the processing of your personal information for direct marketing.Request data portability where applicable.Withdraw consent where processing is based on consent.Exercise rights relating to certain automated decisions, where applicable. Your right to object to processing of your personal information for direct marketing is absolute. To exercise your rights, please contact:info@b2btelecoms.co.uk We will respond to requests in accordance with applicable statutory requirements. You also have the right to complain to the Information Commissioner's Office (ICO).ICO website: https://ico.org.uk/

If you provide personal information relating to another individual, such as another company director or business representative, you should ensure that you have an appropriate basis for providing that information and that the individual is made aware of how their information may be used. We will process such information only where there is an appropriate lawful basis.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure. Access to personal information is restricted to authorised individuals and service providers who require it for legitimate business purposes. We review our data handling practices and seek to maintain appropriate security safeguards.

We may update this Privacy Policy from time to time to reflect changes in our business activities, legal requirements or data protection practices. Any revised policy will be published on our website, together with an updated revision date. Where appropriate, we will provide additional notification of material changes.

If you have questions about this Privacy Policy, wish to understand how we obtained your business contact information, or want to exercise your data protection rights, please contact: B2B Solution SpecialistsA Trading Style of More4Business LtdLancaster Court8 Barnes Wallis RoadFarehamPO15 5TUEmail: info@b2btelecoms.co.ukUnsubscribe: https://www.b2btelecoms.co.uk/unsubscribeWebsite: https://www.b2btelecoms.co.uk